Step 1. Perform Ground-Up Analysis

We look at where the business stands today in terms of online visibility and business practices. Working from the very foundations, we identify exactly what the stone fabrication business needs on the marketing front, and cross-reference that with vision for growth.

This informs us of where business stands, how much stake it holds in the greater stone fabrication industry, and what level of marketing output it needs to achieve business goals. Additionally, it guides our strategic planning and implementation, as well as all continuing marketing efforts from that point on.

Step 2. Build a Strategy

Using the results of the business analysis, we create a strategy that captures and implements all the learnings from our in-depth analysis of the stone fabricator company’s current standing. We divide the objectives in terms of their immediate and forthcoming importance, while maintaining a window for spot-improvements throughout the implementation process.

This lets us hit each predetermined objective at the right time and prevents any unforeseen hurdles from derailing the process, from design to deployment.

Step 2. Build a Strategy

We put the strategy to work by designing and developing a website that’s not only primed for a business operating in the stone fabrication industry, but also one that has multiple conversion points for visitors. This helps generate a steady flow of organic inbound leads without the need for extensive (and expensive) outreach and paid advertising.

Having a streamlined, interactive, and engaging website is vital to the user experience, regardless of the industry. However, we keep our stone fabricator clients’ specific business space in mind when creating a client-facing website.

Step 4. Test Website Features and Deploy

We test each website feature and deploy at the optimal time to gain performance advantages in the immediate term, as well as unique marketing opportunities in the future. Testing each individual feature lets us optimize it for visitor traffic, e-commerce, user experience, and brand affinity.

Extensive testing before deployment also helps us weed out any and all gaps in design and development. Once the website features pass the testing phase, we can deploy without revisions or reworking.

Step 5. Implement Online Growth Tools

Once the website is up, we drastically improve your online presence via search engine optimization of all the content. We use tools such as Ahrefs, Semrush, and Moz to ensure SEO performance and higher rankings in search engines. Organic search results are very important for visibility and we take that into account when implementing growth tools.

Instead of leaving it at the website, we take online growth beyond that, with a carefully crafted strategy for steady business growth long after the website has been launched and the relevant tools have been put in place.