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Granite Empire
Case Study

Granite Empire is a stone manufacturer & distributor based in the heart of Tennessee. Eleven years of experience in the field set it apart from competitors and advance it as the number one choice.

 

Granite Empire’s main audience is the homeowner who is planning to refurnish, but the company does not shy out from forming partnerships with individual professionals and businesses. Many customer-winning qualities surround Granite Empire and the company needed help to unleash them onto the world.

The Challenge

Granite Empire’s main audience is the homeowner who is planning to refurnish, but the company does not shy out from forming partnerships with individual professionals and businesses. Many customer-winning qualities surround Granite Empire and the company needed help to unleash them onto the world.

Granite Empire’s website was in dire need of a revamp. The old pieces would be scrapped and become the pillars of the company’s new age. But first in order was to convince the Granite Empire team how their current assets were crippling investments-to-come.

The Result

As Granite Empire was already accustomed to a CMS website and it would be easier for them to maintain, we kept to WordPress. Quick blog updates, news, deals, and service changes can be done at the flick of a button without having to bring the “IT guy”.

 

With the framework finished, our copywriters went ahead to impart business-defining ideas. Winning in a high competition market can be attributed to lady luck and value. Luck we can’t influence. Therefore, Granite Empire value has been brought to the surface in the best way possible.

 

Organic traffic aside, Tennessee social media users were ready to welcome a new addition. The campaign has successfully appealed to homeowners. How do we know that? Well, an upward trend in website visitors and phone calls right after deploying speaks for itself.

 

To better manage their business operations, we topped off the package with a form & call integration to CRM. Now, client details are delicately placed in Granite Empire’s databank and available to provide quick overviews. The team knows from which channel the call originates and can easily adjust budgets.

Design

An empire is tall and imposing. What stone aggregation is towering in real life?

Content

Excellent services require the appropriate amount of marketing to succeed. Our copywriters simply brought out the beautiful and practical characteristics of Granite Empire’s approach.

Website

A new website is a new start. This one is twenty times faster.

Granite Empire home page

SMM

Hot offers, inventory clearance, exotic products, maintenance tips were all part of helping people make informed decisions on their furnishing plans.

CRM Integration

With everything in one place, Granite Empire can easily personalize their future content to better suit various clients.